Marketing Code
   IFPMA Code of Pharmaceutical Marketing Practices
 
   
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IV. Hospitality and Promotional Items
 
Hospitality
 

Inappropriate financial or material benefits, including inappropriate hospitality, should not be offered to healthcare professionals to influence them in the prescription of pharmaceutical products.

Promotional Items
 

Promotional items of insignificant value, provided free of charge, are permissible as long as they are related to the health care provider's work and/or entail a benefit to patients.

Educational Material
 

Text - or reference-books/information, and other educational material may be given to health care providers if they serve a genuine educational function.

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The IFPMA’s new Code came into force 1 January 2007.