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International Federation of Pharmaceutical Manufacturers & Associations





The Joint IFRC-IFPMA Reception on the occasion of the 67th World Health Assembly

19 May 2014, Geneva, Switzerland

Theme: 4HealthyHabits: the IFRC-IFPMA Partnership on NCD Prevention

The IFRC and the International Federation of Pharmaceutical Manufacturers & Associations are launching a global initiative, called 4 Healthy Habits. This innovative partnership will equip Red Cross and Red Crescent volunteers with information and tools to change behaviours, promote healthy lifestyles in communities around the world and ultimately reduce the rise of noncommunicable diseases (NCDs).
The four main NCDs – cardiovascular diseases, cancer, chronic respiratory diseases and diabetes – kill three in five people worldwide, with 80 per cent of NCD-related deaths occurring in low- and middle-income countries. While 50 per cent of NCDs are avoidable, they share four main behavioural risk factors: tobacco use, harmful use of alcohol, insufficient physical activity, and unhealthy diet/obesity. Successful prevention of these deadly diseases largely depends on encouraging people to lead healthy lifestyle. Community volunteers equipped with the necessary tools have a huge potential to help reduce preventable NCDs worldwide.

Venue: Intercontinental Hotel, Chemin du Petit-Saconnex 9, 1209 Geneva

Time: 18:30 to 20:30