IFPMA/PHAP Forum on Ethical Business Practices: Fostering Integrity and Good Governance in the Healthcare Sector

1 April 2014 New World Makati Hotel

1 April 2014


8:00 to 17:00


New World Makati Hotel


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IFPMA and the Pharmaceutical Healthcare Association of the Philippines (PHAP) jointly hosted this event to highlight the importance of ethical practices and integrity in the healthcare sector in ensuring patient safety. The event was organized with the aim to raise awareness of industry self-regulatory Codes, including the revised IFPMA Code of Practice, as well as the need for a multi-stakeholder approach for delivery of best available healthcare to patients.
The meeting served as a valuable platform in engaging industry representatives and stakeholders from the Philippines. The meeting was attended by over 100 participants that included regulators, academics, representatives from healthcare professional associations and industry. Key speakers included Hon. Secretary Enrique T. Ona, Philippines Department of Health, Dr. Kenneth Hartigan-Go, Director-General, Philippines Food and Drug Administration, Dr. Julie Hall, WHO, as well as a number of IFPMA Code Compliance Network (CCN) members including Jose Zamarriego (Farmaindustria Spain), Chrisoula Nikidis (Rx&D Canada), Sabrina Chan (HKAPI Honk Kong) and Tamara Music, IFPMA. Each speaker gave their perspective on key components in ensuring ethical interactions and promotion of medicines and participated in a candid panel discussion. A presentation was also given on the IFPMA Code of Practice and its impact at the global level. The event concluded that multi-stakeholder approach is essential in ensuring appropriate promotion of healthcare products and ethical business practices for the benefit of patients worldwide. To achieve this, ongoing awareness of values and training on codes for all parties involved is needed.





Mr. Teodoro B. Padilla
PHAP Executive Director


Welcome Remarks
Hon. Kenneth Hartigan-Go, M.D.
Director General
Food and Drug Administration


General Message
Dr. Julie Hall
WHO Representative to the Philippines


The Healthcare Industry as a Partner in Healthcare – Global Ethical Standards
Ms. Tamara Music
Manager, Code Compliance
IFPMA, Geneva, Switzerland

Panel Discussion: Key challenges and achievements in healthcare promotion
and communication from various regional and national perspectives
Moderator: Dr. Arthur Catli
PHAP Director

Panel Presenters/Reactors:
Mr. Reiner Gloor, PHAP Honorary Member
Ms. Chrisoula Nikidis, Regional Executive Director, Rx&D Canada
Ms. Sabrina Chan, Executive Director, HKAPI Hong Kong
Mr. Jose Zamarriego, Director, Farmaindustria Spain


Ethics in Business
Mr. Edgar O. Chua
Country President
Shell Companies in the Philippines


Ethics and the Media
Mr. Carlos Conde
Trustee, Center for Media Freedom and Responsibility




The Role of Voluntary Codes in Facilitating Compliance
and Ethical Behavior
Dr. Francisco Tranquilino
Assistant to the Dean,
University of the Philippines College of Medicine


The Value of Continuing Medical Education
Mr. Jose Zamarriego
Farmaindustria Spain


Open Forum




Lunch Break – Press Briefing


Multistakeholder Collaboration in Promoting Transparency and Ethics in
Mr. Roberto Pagdanganan
Chairman, Medicines Transparency Alliance (MeTA) Philippines


Ensuring Patient Welfare and Leveling the Playing Field: Adoption and
Implementation of Mexico City Declaration

Dr. Kenneth Hartigan-Go
Director-General, Food and Drug Administration


Beyond APEC Mexico City Principles : Next Steps and Future Commitments
Ms. Chrisoula Nikidis
Rx&D Canadapo


Working Together to Sustain the Advocacy
Moderator: Dr. Benito L. Teehankee
College of Business Management and Organization Development
De La Salle University


Integrity & Proficiency Program for the Pharmaceutical Sector (IPPS) Video

Panel Discussants:
Tomas Marcelo Luke G. Agana, III
Counsel of Adviser, Philippine Chamber of Pharmaceutical Industry
Dr. Maria Encarnita Limpin
Chairman, Advocacy Committee, Philippine College of Physicians
Ms. Ana Maria R. Nemenzo
National Coordinator, WomanHealth Philippines
Executive Committee , Coalition for Health Advocacy and Transparency
Dr. Miguel L. Noche
President, Professional Regulatory Commission – Board of Medicine
Dra. Nimfa Baria
Chairman, Ethics Committee
Philippine Medical Association


Open Forum


Dr. Benito Teehankee


Closing Remarks
Mr. Thomas Weigold
President, Pharmaceutical and Healthcare Association of the Philippines

Program Host: Ms. Jamela Alindogan
Broadcast Journalist
Al-Jazeera Philippines


Ms. Tamara Music Manager, Code Compliance IFPMA, Geneva, Switzerland

Tamara Music joined IFPMA in 2007 and is responsible for the organization’s work on Market Access policies, including health technology assessment (HTA) and international health systems. Tamara also leads IFPMA’s ethics and compliance initiatives which include the global implementation and management of the IFPMA Code of Practice and the Code Compliance Network (CCN). In her capacity, Tamara closely works with international institutions, governments and non-governmental organizations in building consensus and partnerships that support public health policies and benefit patients worldwide. Tamara received her B.A. in Political Science from University of California, Berkeley, her Masters in International Affairs from the Graduate Institute in Geneva, and Certificate of Advanced Studies (CAS) in Pharmaceutical Economics and Policy from University of Lausanne, School of Business (HEC).

Mr. Edgar O. Chua Country President Shell Companies in the Philippines

Edgar O. Chua is the Country Chairman of the Shell Companies in the Philippines. He has corporate responsibility for the various Shell companies in the exploration, manufacturing and marketing sector of the petroleum business. Likewise, he oversees the Chemicals businesses and Shared Services. He is currently the Chairman of the Philippine Business for the Environment and the Energy Council of the Philippines; and is also the President of Pilipinas Shell Foundation, Inc. and Philippine Solar Car Challenge Society, Inc.

Ed joined the Shell companies in the Philippines in 1979 and has had many years of experience in the business fields of chemicals, auditing, supply planning and trading, marketing and sales, lubricants, corporate affairs and general management. He held senior positions outside the Philippines as Transport analyst in Group Planning in the UK and as General Manager of the Shell Company of Cambodia. From July1999 to August 2003, he held various regional positions in Shell Oil Products East including GM for Consumer Lubricants covering all countries East of Suez Canal including Saudi Arabia, China, India, Korea, ASEAN, Australia, New Zealand and the Pacific Islands.

Ed earned his Bachelor of Science degree in Chemical Engineering from De La Salle University in 1978 and attended various international seminars and courses including the senior management course in INSEAD in Fontainebleau, France.

Ms. Chrisoula Nikidis Ethics and Compliance Practices Rx&D, Canada

As member of the Rx&D team and the Executive Director of Ethics and
Compliance Practices, Chrisoula Nikidis is responsible for the Code of
Ethical Practices and related issues. Her key responsibilities include
maintaining and updating the Code, managing the Code education
program, answering Code related questions, offering guidance on the
application of the Code while providing expertise on industry practices.
Included in her responsibilities is advice and support to the President of
Rx&D in matters that pertain to the IFPMA and the Code Compliance
Prior to joining Rx&D, Ms Nikidis was RFP Solutions’ Senior Advisor for Bid
Evaluations where she worked on assisting government officials with the
proposal evaluation process and provided procurement related strategic
advice. While residing in Montreal, Ms Nikidis worked as a Legislative
Assistant on behalf of Quebec Member of the National Assembly, Geoffrey