Immunization coverage against flu around the globe is far below what it needs to be. The evidence-based messages created by Together Against Flu offer powerful support to health stakeholders, patient and advocacy organizations, opinion leaders and decision-makers advocating to prevent and control seasonal flu.

Together Against Flu is an IFPMA initiative involving stakeholders who have joined forces to develop a common basis for a network communication strategy around vaccinating against flu.

The single best way to prevent seasonal flu is to be vaccinated each year. Flu vaccines are safe and effective. Adverse effects are generally localized, mild, and far less common than any complications from flu itself.

Together Against Flu stakeholders include patient groups and healthcare professionals such as pharmacists and nurses who play a vital role in sharing messages within their communities.

Since 2020, we have focused on increasing the impact of the initiative and building meaningful alliances.

We take a network approach to reaching healthcare workers, older adults, and patients living with chronic conditions such as respiratory and heart diseases. This involves every member of the Together Against Flu alliance spreading impactful messages to its audience via social media.

The messages we produce – in the form of newsletters, social media toolkits, shareable images, documents, and videos – are evidence-based and targeted at different stakeholders, opinion leaders, and decision-makers. They allow key stakeholders to advocate for implementing existing recommendations to prevent and control seasonal flu.