Together we can #FlattenTheFlu

Covid-19 has shown us the importance of protecting vulnerable people and our healthcare systems. Working together, we can flatten the flu curve. Let’s safeguard society from this avoidable disease.

In addition to the Covid-19 pandemic, influenza is set to cause even more disease in the coming months. We need to protect vulnerable people and our healthcare systems from this additional burden. And the single best way to prevent seasonal flu is to get vaccinated each year.

Our #FlattenTheFlu online campaign aims to keep raising awareness of the importance of flu vaccination for healthcare workers, older adults and patients living with chronic conditions. The vaccination of healthcare workers, for instance, also helps to protect their patients, their colleagues and their families.

We are calling on stakeholders, opinion leaders and decision-makers to join our network, partner with us in sharing the campaign messages across the importance of flu vaccination with their audiences.

 

The Covid-19 pandemic has taught us a lot. Amongst other things, we’ve learnt about the importance of protecting the most vulnerable people in our societies, particularly older adults and patients with underlying medical conditions. And with the shortage of ICU capacities during the first waves a major concern, we’ve seen the importance of ‘flattening the curve’ to protect our healthcare systems.

And stringent social distancing measures had to be implemented to #FlattenTheCurve and avoid overwhelming our healthcare systems with more cases. But in the meantime, the flu hasn’t disappeared, and it can still cause even more disease and burden in the coming months. A flu epidemic coinciding with the current Covid-19 pandemic would be unimaginable.

We need to improve influenza vaccination rates and, in doing so, reduce the burden of influenza disease nationally, regionally and globally. That’s why the IFPMA, IFA and FIP have joined forces to develop a common basis for a network communication strategy around influenza vaccination.

We’ve been working on our #FlattenTheFlu online campaign, together with the digital agency ZN. The objective is to keep raising awareness of the importance of flu vaccination and herd immunity for healthcare workers, older adults and patients living with chronic conditions, such as respiratory and heart diseases, in Europe and North America.

We are taking a network approach to reach these audiences. Evidence-based messages targeted at different stakeholders, opinion leaders and decision-makers will support their advocacy for implementation of existing recommendations for the prevention and control of seasonal influenza.

And we are looking to expand our influenza network. We are looking for other groups/organizations to partner with us in sharing the campaign messages across their audiences.

Join the influenza network. Help us spread us the messages around the importance of flu vaccination.

Together we can #FlattenTheFlu!

Severe influenza illness is more common in adults with chronic medical conditions. Older and immunocompromised people are also more vulnerable. The risk of flu-related complications and hospitalization in adults age 65 years and older is particularly high.

The single best way to prevent seasonal flu is to get vaccinated each year. We need a flu vaccine every season because our immune protection declines over time and because flu viruses are constantly changing.

The benefits of vaccination substantially outweigh the risks. Flu vaccines are safe and effective. Adverse event following influenza vaccination are generally localized and mild – and far less common than complications related to influenza itself.

Sudden high fever

is a key symptom of the flu

Older people

are particularly vulnerable

Flu vaccination

is the best way to prevent flu

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