Fight the Fakes Alliance
IFPMA is a founding member of the Fight the Fakes Alliance, which raises awareness of the dangers of falsified and substandard medicines and gives a voice to people personally affected by them as well as those working to stop this crime.
Overview
Launched as a grassroots campaign in 2013, the Fight the Fakes Alliance is a multistakeholder, non-profit alliance that aims to be the go-to place for international organizations seeking to drive the message on falsified and substandard medicines.
It is helping to drive a movement to raise awareness of the dangers of falsified and substandard medicines, promote initiatives that fight them, outline opportunities for action, and facilitate cooperation for groups pursuing common goals.
A public health threat
Falsified and substandard medicines don’t just put patients’ lives at risk. They undermine trust in healthcare systems and medicine itself, as well as hampering the progress countries have made toward universal health coverage.
With more than 20 members representing health care professionals, manufacturers, wholesalers, researchers, and patients, the Fight the Fakes Alliance is uniquely positioned to help prevent falsified and substandard medicines from endangering lives and well-being.
The Alliance engages a broad network of partners to keep the issue of substandard and falsified medical products prominent on regional and global health agendas. Member organizations have contributed by delivering statements at the World Health Assembly and the WHO Executive Board, reinforcing their commitment to tackling this critical public health threat.
Critical enablers in the prevention, detection, and response to substandard and falsified medicines
This comprehensive report evaluates current challenges in the global fight against substandard and falsified medicines.
How we work
Today, the Fight the Fakes Alliance is expanding its advocacy and awareness-raising based on dedicated events and social media campaigns, including an annual Fight the Fakes week every December.
Our website creates, gathers, and shares resources that include videos, infographics, studies, and toolkits. These are available in languages such as French, Spanish, Portuguese, Swahili, and Japanese.
In this way, we shine a light on falsified and substandard medicines, share information with stakeholders and the media, and promote powerful initiatives.
Falsified medicines
IFPMA and our members are playing our part in driving a long-term, sustainable, multi-pronged strategy to fight the extremely serious threat of falsified medicines to global public health.
Join the fight
Find out how to become a member of the Fight the Fakes Alliance by contacting secretariat@fightthefakes.org.



