Digital health
Digital health technologies impact every aspect of the innovative pharmaceutical industry value chain. From drug discovery and clinical development to product launch and support for patients, caregivers, and healthcare professionals.
Overview
The innovative pharmaceutical industry is investing in digital health to transform and to enhance the contributions it makes to patient well-being and health systems around the world.
To do this sustainably, the industry is collaborating with key private and public players to foster changes in policy environments that will deliver benefits to patients and health systems.
The innovative pharmaceutical industry recommends seven new policies for global health stakeholders at national and international levels to deliver sustainable benefits from digital health worldwide:
Data-driven R&D
Data and AI are also shaping pharmaceutical innovation. Global pharmaceutical R&D leverages many different types of data, including real world patient experiences, health system information, and foundational scientific data.
International data flows: Enabling data-driven, patient-centric innovative pharmaceutical research and development (R&D)
To fulfill the potential of data and new technologies in supporting the shared objective of improving patient lives and population health, it is vital that well-designed systems are put in place.
Read moreBiopharmaceutical Industry Global Policy Principles on Digital Health
This offers more detailed information about the industry’s policy principles and how we hope to work together with stakeholders to harness the potential of digital technologies for better health.





