Digital health technologies impact every aspect of the innovative pharmaceutical industry value chain. From drug discovery and clinical development to product launch and support for patients, caregivers, and healthcare professionals.

Jump to:

    Overview

    The innovative pharmaceutical industry is investing in digital health to transform and to enhance the contributions it makes to patient well-being and health systems around the world.

    To do this sustainably, the industry is collaborating with key private and public players to foster changes in policy environments that will deliver benefits to patients and health systems.

    The innovative pharmaceutical industry recommends seven new policies for global health stakeholders at national and international levels to deliver sustainable benefits from digital health worldwide:

    1. Implement digital health strategies

    Such as digital literacy initiatives and build innovative multistakeholder ecosystems to support national strategies

    2. Develop infrastructure

    In terms of connectivity, digital health platforms, and electronic health records and ensure interoperability between platforms

    3. Support collaborations and partnerships

    Between diverse stakeholders

    4. Implement appropriate data governance

    Including cross- system/cross-border data flows

    5. Create appropriate regulatory and payment pathways

    To ensure more agile and harmonized regulatory networks across borders

    6. Accelerate innovative R&D frameworks

    To support the growth of digital tools that facilitate clinical and AI-based research that are aligned with appropriate regulations

    7. Provide sustainable financing and incentives

    To help nations manage the burden of diseases and combat future pandemics.

    Data-driven R&D

    Data and AI are also shaping pharmaceutical innovation. Global pharmaceutical R&D leverages many different types of data, including real world patient experiences, health system information, and foundational scientific data.

    Position paper 23 June 2026

    International data flows: Enabling data-driven, patient-centric innovative pharmaceutical research and development (R&D)

    To fulfill the potential of data and new technologies in supporting the shared objective of improving patient lives and population health, it is vital that well-designed systems are put in place.

    Read more

    Biopharmaceutical Industry Global Policy Principles on Digital Health

    This offers more detailed information about the industry’s policy principles and how we hope to work together with stakeholders to harness the potential of digital technologies for better health.

    Top