Video 15 September 2014

4 healthy habits


The four main NCDs – cardiovascular diseases, cancer, chronic respiratory diseases and diabetes – kill three in five people worldwide, with 80% of NCD-related deaths occurring in low- and middle-income countries. While 50% of NCDs are avoidable, they share four main behavioural risk factors: tobacco use, harmful use of alcohol, insufficient physical activity, and unhealthy diet or obesity. Successful prevention of these deadly diseases largely depends on encouraging people to lead healthy lifestyle. Together, IFRC and IFPMA launched a global initiative, called ‘4 Healthy Habits’. This innovative partnership equips Red Cross and Red Crescent volunteers with information and tools to change behaviours, promote healthy lifestyles in communities around the world and ultimately reduce the rise of NCDs.


The International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) represents over 90 innovative pharmaceutical companies and associations around the world. Our industry’s almost three million employees discover, develop, and deliver medicines and vaccines that advance global health. Based in Geneva, IFPMA has official relations with the United Nations and contributes industry expertise to help the global health community improve the lives of people everywhere. For more information, visit

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Elliot Dunster